Gamification

User Types Test: Stats and conclusions

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Card image User Types Test Stats and conclusions

Since I first launched my User Types nearly a year ago, I have had lots of great feedback, interesting criticism and a few changes of heart here and there. I have tried to evolve the types and add detail to them, in an attempt to help other people make use of them. The goal was to create a usable framework to help you plan and build gamified systems by identifying a few basic types of users and how to engage them.

Along the way, I seem to have actually made it too complex for many – something than 1.5 tries do deal with (a little). It is also based in part on the stats I have collected from the User Types test that has been running for many months now. So first, some stats. Read More ...

Game Thinking – Breaking it Down

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Ever since I first started considering Game Thinking, I have been trying to come up with a way to break down all of the parts that make it up. The first attempt was my article about the differences between serious games and gamification. This gave me a basic outline of the 4 areas I considered to make up Game Thinking.

Since then, I have been thinking about this a lot. I have been trying to break it down even further. The next step was my article on the term serious games. This broke serious games up into 4 basic types. Teaching Games, Simulations,  Meaningful games and Purposeful games. Read More ...

Career 2.0 Gamification of a Career – GWC Talk

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To start this week off, a written version of my presentation at Gamification World Congress earlier this year. There will be another post later this week on Game Thinking, but I wanted to give you something for your Monday morning gamification fix 🙂

Here is the full talk!

Career 1.0

The general flow of a career has remained unchanged for decades. The issue is that the workforce has changed dramatically, especially in the last ten years! What follows is a quick exploration of the current state of a career (Career 1.0) and then a look at how we can begin to improve things (Career 2.0) Read More ...

A Formulaic Approach to Loyalty – the 4 Keys

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Still looking at loyalty this week, I wanted to see if we can create a more formulaic approach to it. Now, huge caveat – there is no proof or evidence to support this in anyway, but it makes sense to me, so I thought I would share it!!

There are three basic states of Engagement and Loyalty. Not Engaged, Engaged and Loyal.

If you are running a shop, these three phases would play out as;

  • Won’t shop with you for reason XY or Z.
  • Will shop with you because of reason XY or z.
  • Will shop with you under any circumstance.

The question is, how do you convince people to shop with you and then how do you convince them to be loyal to you? Read More ...

Loyalty: What is it and how do you cultivate it?

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I have been meaning to write about this for a while, but it wasn’t until I answered a question for someone yesterday that I had some words that actually made sense to me!

Old School Loyalty

When we think of loyalty, especially when we consider it in the context of gamification, we tend to think of loyalty cards , air-miles or other point collection systems. You spend £X and we will give you points that can go towards other goods or discounts. When I was a kid, we used a petrol station called Texaco. There were two reasons for this. The first, it was on the way home from church on a Saturday evening and two, it was cheaper than other local options. Something they started to do, was give you stickers based on how much petrol you bought. These stickers were used to fill up cards. These cards could then be traded in against goods – the more cards, the better the goods you could get. Using this method, my Mum and Dad managed to kit out our kitchen with new mugs, new glasses – I even got a Swiss Army Knife out of it! Read More ...

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