Gaming

Bartle’s Killers . A misunderstood group of people.

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Andrzej gwc13 news Bartle s Killers A misunderstood group of people

Last week I had the opportunity to present at the fabulous Gamification World Congress 2013. Among other things, it was the first and probably only times I would see my face on a 10 foot screen on the front of a building!

Another highlight in a day of highlights, was getting the opportunity to spend a few hours with Richard Bartle.  Many of you will have seen me mention him before, the creator of the Bartle Player Types. These types are often spoken about by people involved in gamification and are one of the main inspirations for my User Types.  Originally written to model the behaviour of players in his MUD virtual world (the grandfather of all MMO’s like World of Warcraft), the Bartle Player Types have also been adopted by many in gamification. Read More ...

Gamification User Types and the 4 Keys 2 Fun

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I am pretty excited about this one.

Gamification User Types

When I created my gamification User Types definitions, it was with a mind to help people consider who is going to be in their gamified systems and what may motivate them. I started with the intrinsic motivation RAMP I keep talking about, Relatedness, Autonomy, Mastery and Purpose. From this I created the Socialiser, Free Spirit, Achiever and Philanthropist user types. That covered the who and the what – who the user may be and what it is that may motivate them. One of the things it didn’t cover was why. Why would people engage in this way and god forbid, why would they find it fun? Read More ...

Teams and Competitive play.

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Last week there was no post from me. The reason was that I was working on rebuilding my games review site (www.yetanotherreviewsite.co.uk). Take a look, you may like it!!

Anyway, it got me thinking, as I looked over the games we have reviewed over the years. What do people like playing? Obviously the answer is – All sorts! However, it made me consider the nature of competition in games and especially gamificaiton.

The general rule of thumb is competition between people is bad mojo for gamification. It leads to bad feeling, lack of engagement, people at the bottom of leaderboards feeling less important than those at the top etc.  However, we keep using it – even though we know all of this! Often this is because we know that it will cater to at least some of the people (for instance I am using Captain Up leaderboards etc for gamifying this site).  I know it won’t appeal to everyone, but with luck it will amuse some. Read More ...

Play, Games, Fun, Imagination and Grown Ups

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When I was a kid, I always liked to play – like most children. I used to make up games with my action figures, set up scenarios around the house and garden and then act them out.  I would set little rules up to dictate how the action figures could move and interact with each other and their environments.  I never knew how each scenario would play out, but I always knew who would win. It was always the good guys or Storm Shadow. In that respect, the rules made no real difference, unless they benefited the toys I wanted to win! Read More ...

Why does Gamification Fail?

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A question I get asked a lot is, “Why does gamification fail?”. Gartner said that by 2014, 80% of gamified systems will fail due to poor design. My question is, what is poor design? I had thought that it was really just implementing “thin layer” points, badges and leader boards to a system that was already not working. Whilst that is true, it actually misses out on some important extra factors.

So, with that in mind, here are some reasons that I feel will contribute to gamification not working. Read More ...

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