Teams and Competitive play.

Cod blackopsii Teams and Competitive play

Last week there was no post from me. The reason was that I was working on rebuilding my games review site (www.yetanotherreviewsite.co.uk). Take a look, you may like it!!

Anyway, it got me thinking, as I looked over the games we have reviewed over the years. What do people like playing? Obviously the answer is – All sorts! However, it made me consider the nature of competition in games and especially gamificaiton.

The general rule of thumb is competition between people is bad mojo for gamification. It leads to bad feeling, lack of engagement, people at the bottom of leaderboards feeling less important than those at the top etc.  However, we keep using it – even though we know all of this! Often this is because we know that it will cater to at least some of the people (for instance I am using Captain Up leaderboards etc for gamifying this site).  I know it won’t appeal to everyone, but with luck it will amuse some. Read More ...

Why does Gamification Fail?

A question I get asked a lot is, “Why does gamification fail?”. Gartner said that by 2014, 80% of gamified systems will fail due to poor design. My question is, what is poor design? I had thought that it was really just implementing “thin layer” points, badges and leader boards to a system that was already not working. Whilst that is true, it actually misses out on some important extra factors.

So, with that in mind, here are some reasons that I feel will contribute to gamification not working. Read More ...

More on Gamification and Careers

Extrinsic Rewards and the User Journey

A couple of small bits this week whilst I pull together more substantial work (I’m not a machine!!) First a small revisit of my Flow and User Journey work. In various conversations I have had about the use of rewards in a gamified systems the general question is always “do you need rewards at all”. My answer is that it can’t hurt if it is done properly.  One thing that occurred is that during the on-boarding phase and into the habit forming phase of a user journey, rewards can play a key part.Charles Duhigg presents the idea that habits are formed when three key things are put together. Cue, Routine and Reward. Read More ...

Intrinsic Motivation RAMP, Ethics, a game and an interview!

Lots happening this week, the biggest being the fact that I will be presenting at SocialNow.org this week.  As such, it has been mostly prep for that in the last couple of days, so no time for a proper blog I’m afraid.  However, I still have some bits for you.

The first.  I started writing a little game called the Green Button.  It is short and very alpha, but I would love you to have a go and let me know what you think! http://gamified.uk/green-button/index.htm

Next, I have decided to publish my personal code of ethics and offer you all the opportunity to sign up for it (and get a badge for your site 😉 ). No cost, no catch, no qualifications needed. http://gamified.uk/gamification-code-of-ethics/  Read More ...

The gamification of a career

A fair few of my recent posts have revolved around how we can use ideas from games / gamification to improve certain aspects of an employee’s “journey” through their career. I thought it may be time to pull it all together in a single coherent (I hope) post!

It makes sense to start with an employee’s first days, usually an induction process of some type. Rather than the standard two or three days of death by PowerPoint, how about this;

They start with a simple half day induction, preferably done face to face with a group of other newbies. Here they are told the basic essentials for them to actually get into an office, cover any legal requirements and meet people they may be working with in the future. After this, they are given the essential kit to get them going, probably a Smartphone and laptop. Read More ...

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