Personal Brand. What is it and why should I care?
Personal brand, like gamification, it one of those terms that seems to come up more and more these days.
In a nutshell, personal brand is the image of yourself that others see. By this, I don’t mean the clothes you wear or you haircut (though this can be part of it), I mean something deeper and more important in the long term.
Have you ever searched for your name on the internet? If not, head to Google and do it now (then come back!).
Now, answer these questions about the first page of results;