When people talk about gamification, it is pretty certain the word “motivation” will pop up. “We want to engage and motivate our people, gamification is definitely going to be the answer for that!”.
The trouble here is that gamification is AN answer, not always THE answer.
People lack motivation in job for a number of reasons, often self perpetuating reasons. Whatever their reason, they are often viewed as poor at their job and an irritant. It is easier to view low motivation as an issue with an individual than with the company or setting.