Whilst I process the amazing presentations, talks and general chats that happened at SocialNow, I wanted to put together a quick post around the ideas of accessibility and immediacy.
Imagine the situation. You are an airport and have thousands of people moving through your building every day. Most have a very predictable path. Land, get of plane, walk to baggage claim, go to the exit. On the way, they have to go through various checks. Customs, passport control, security etc.
All of these people are in a hurry, they have a goal and want to get to it as fast as possible. Your problem is, you want to find out how they have found the experience of going through the processes in place at your airport. How was the flight, how was the security, how was baggage claim etc.