I talk to people about gamification quite a lot! The conversation usually starts with a little curiosity, then some scepticism and if I have done well, enthusiasm.
One thing that happens in probably 9 out of 10 conversations is a little section I like to call “No, it’s not about making games”. You all know this one. The person you are talking to suddenly has a moment of revelation as the think they have understood what you are talking about and say “Oh yeah. Minecraft!”.
