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What Pure Joy Looks Like

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Pure joy What Pure Joy Looks Like
Anyone who has read my blog will know that my daughters are an inspiration to me on a regular basis. All of me research into play was initiated by watching them as was my little adventure into fun. Today I wanted to share with you an important lesson – what pure joy actually looks like.

The girls in a hurricane simulator at the London aquarium !

Posted by Andrzej Marczewski on Monday, 28 September 2015

This video was taken of my daughters at the London Aquarium in a hurricane Simulator. For £2, you lock the kids in for about 30 seconds and it simulates winds of around 80mph. Why? Because it is fun! It serves no purpose, there is no higher meaning, it is just (for some) an enjoyable experience.

It is good to be reminded that not everything needs to have a purpose to be important. That simple £2 investment gave my children an experience that cheered them up after a lot of walking and that created smiles and memories that are priceless. Read More ...

Value to the User vs Value to You

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Here is a little excerpt for the book for you, you know that book that I am still editing but hope to have published in the next 2 weeks…!

Whist basing the value of the reward on a user’s personal investment is important, it is also important not to lose sight of why you were gamifying the system in the first place.

Normally it is because there are certain actions or activities that you want to encourage the user to perform and complete. That being the case, you have to sometimes consider how valuable the action is to you, not just how much effort it is for the user. Read More ...

What would you change?

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I was asked a great question the other day. If you could go way back, what would you change?

It  got me thinking at the time and I have had it in my mind ever since. At the time I said that I would probably change nothing. The truth is that what I have experienced in my life is what has made me who I am. For the most part, I am pretty happy with how it all turned out!

That is a wishwashy answer though. I then started to think about what I would changed if I was being forced and I did think of something. My A-Levels (the exams you sit at 18). I took Chemistry, Physics and Biology and I was dreadful at them all. I would go back and try to take Computing, Ceramics and Physics if I had the chance again! Read More ...

Shipping, Fantasy vs Reality and the Dark Tetrad

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I recently discovered a really strange phenomenon called Shipping. This is the creation of fantasy relationships between celebrities that may have been in films together or on TV together. For instance there are a group who call themselves Damie Shippers. They have created a fantasy world where Jamie Dornan and Dakota Johnson. from Fifty Shades of Grey, are really trying to be a couple. This is despite Dornan being happily married to Amelia Warner. They are not the only ones, they just happen to be the ones I have explored! Read More ...

The Dislike Button – I was wrong

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A long time ago, I wrote a short bit on why I wanted to be able to dislike comments on Facebook (and anywhere else for that matter). In my mind (at the time) I was trying to put across the point that we live in a world where we are not allowed to be negative for fear of offending people.

My vision of a dislike button would have lead to a world where the useless or unhelpful crap that filled much of social media could be slowly trained out. By that I mean that trolls and the like would learn that if everything they post can be disliked and hidden, that they would just crawl away and die. Read More ...

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