An Interview with Richard Bartle about Gamification

20121231 083851 An Interview with Richard Bartle about Gamification

Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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5 Responses

  1. RodKing says:

    Hi Andrzej,

    An interesting interview. Thanks to you and Richard Bartle for sharing.

    With regard to Bartle’s Player Types, you may like to take a look at a holistic framework that I have developed and which is driven by the 3 legs of Business Model Gamification: Maslow’s Hierarchy of Needs (the What), Bartle’s Player Types (the Who) and the concept of “Total Happiness” (the Why). The holistic framework is called the “Customer Gamification Pyramid.”

    Since the Customer Gamification Pyramid is designed to apply to gamification projects, game design projects, and classic business projects, I’ve introduced the personality types of “Survivor” and “Discoverer”. The Survivor and Discoverer loosely correspond to Bartle’s “Killer” and “Explorer.” In terms of Maslow’s Hierarchy of Needs, the terms of “Survivor” and “Discoverer” seem more appropriate. I deal with the What, Who, and Why of gamification projects in the emerging discipline of Business Model Gamification.

    A slideshare presentation on Business Model Gamification is available here:

    I hope that you find the above presentation interesting. It would be great to have feedback from you and Richard.

    In the meantime, have a great day.


  1. December 31, 2012

    What types of player cheat and how can we predict it?…

    Great interview that Richard Bartle did for me, talks about player types and cheating!

  2. January 1, 2013

    […] an-interview-with-richard-bartle-about-gamification […]

  3. March 2, 2015

    […] go and read my interview with Richard Bartle to get a games designers view on it all and Happy New Year. Real blogs resume this […]

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