Tagged: Gamification

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What Does a Gamification Consultant Do??

A question that I ask on a very regular basis, once I have explained what gamification is, is “What does a gamification consultant actually do?” Well, this short video should help you get the idea! Oh and my Gamification Journey Worksheet is still only £10 – going up to 15...

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Diminishing Effect of Rewards

One of the things you discover when you have kids is just how much you must bribe them to achieve anything. This is especially galling when, like me, you understand the behavioural impacts of using rewards to modify behaviour etc. One of the things this has shown me is the...

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GWC16 – Well That Just Happened!

Last week was the 5th edition of Gamification World Congress. I have to admit, it was great fun. There were some extremely good talks, I especially enjoyed the parallel stage that had a nice mix of academic and practical talks going on. A couple of highlights for me were Kevin Werbach and Yu...

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The Future of Gamification

Recently I was honoured to be asked to be part of a documentary about games, their history, and evolution. One of the questions that I was asked that really got me thinking was “What is the future of gamification?” I am asked this quite often and tend to go with a...

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Target Gamification – My Top 9 Gamification Elements

There are some questions I am asked more than others. Today I want to give a slightly longer answer to one of them than usual! The question? “What is your favourite gamification element?” My usual answer fluctuates between feedback (which covers anything from verbal to full online economies) or progress,...

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Gamified UK Gamification Consultancy is in Business

I am excited to announce that as of today, Gamified UK is officially opening it’s doors as a gamification consultancy. Offering services such as solution design, talks, training and software audits I plan to add more value to the gamification industry by doing what I love. What does this mean for...

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6 Tips for Short Term Gamification

A question I get asked a great deal is “Are points, badges and leaderboards enough?” The stock answer from me is usually a resounding “No, you must consider motivation and the needs of the user, think RAMP and more…” In fairness, this is good advice and you should consider intrinsic...

Information is Power 1

Gamification Thoughts in the Medium of Memes

Hi all, busy week last week, but did get time to throw out some words of “wisdom” via memes. I thought I would put them here for easy reference and explain on of them a little better! I think this first one is pretty self-explanatory. Engagement is about people wanting...

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Gamification: What’s Play Got to do, (Got to do) with it?

When I was researching my definition of gamification, I had a few major dilemmas. One of the main ones was the use of Game-Like over Play-Like. Just as a reminder, I define gamification in the following way: The use of game design metaphors to create more game-like and engaging experiences...