Tagged: Gamification


How do I design a business gamification to make it fun for users or employees?


How do I design a business gamification to make it fun for users or employees?

This is a question that comes up a lot in my world. In this case, what follows is my answer on Quora when I saw this. It repeats some of the stuff I have said here before, but I think a little more concisely as I had to write it on my phone!!!

My Answer

I would want a lot more information.

First, What is the goal? The goal isn’t fun, it will be something like productivity increase or training compliance.

Once you really know the goal, explore why it isn’t already happening. Understand who the potential users are and what is stopping them doing the things you want them engaged with. Read More ...


What can learning guitar teach us about gamification?

I have been playing guitar since I was 16. As I approach my 40th birthday, I have had the opportunity to reflect on a lot of things. Mostly things that are deeper than this, but it popped into my mind, so I gave it time!

When I started playing guitar, I learned three chords. G, C and A. I had a little acoustic guitar that my Mum bought me in a car boot sale for £6. She told me that if I could learn to play a song and play it well, she would consider going halves on an electric guitar with me.  I went Read More ...


A New Year for Gamification

As we usher in a New Year, I wanted to make a few New Year wishes for gamification in 2018.

The industry finally matures and stops acting like a petulant teenager!
  • 2017 saw a lot of advances in gamification, but the industry still has a way to go. Misogyny, pettiness, immature attitudes towards research and evidence are just some of the problems we still face.
  • And don’t get me started on the concept of 1-week courses producing gurus and specialists!
We stop using words like “addictive” and “addicting” (goes for the games industry as well)

  • We do not want to create addictive products. Engaging, yes. Compelling, yes, but not addictive. Addiction is very bad, yet I keep hearing people talk about creating “Addictive products” or “Addictive experiences” and seeing it in product descriptions and platform description. Again, addiction is bad, we don’t want it! If you can’t make a product that is engaging without relying on behaviour loops that create addiction, you need to get out of the industry.
  • Read More ...


    2017 Yearly Roundup

    It’s that time of year again, where I list out all the posts of the year! It has been an odd year for me, with a couple of major job changes for me and other events! However, I have tried to keep up my blogging and have had a few popular ones this year 😉

    Next year I am looking to get a new / updated book published (depends on who publishes it!) and who knows, I may even start looking at the PhD everyone seems to want me to do!

    Have a great Christmas, if that is your thing, and I will see you all in 2018!! Read More ...


    HR Gamification Day 2017 – Slides

    Busy Busy Busy!

    This week I presented an introduction to gamification and play talk at the HR Gamification Day in Madrid. It was a fabulous event, with some amazing speakers. The venue was also just incredible! A big thanks to The Key Talent for the invite. it was fun meeting up with friends old and new.

    I am also speaking at Gamification Europe next week, all about failure… If you don’t have a ticket yet, go and get one now 🙂

    That does mean less time to write anything good for you lovely people. Instead here are my slides from this week and I will post my slides for next week as soon as I have made them… Read More ...


    Ethics in Gamification

    I was recently asked to write an article on the ethics of gamification for the ACM’s student publication XRDS. Here it is! It should  download a PDF. I would love to hear your thoughts 🙂

    The ethics of gamification

    Andrzej Marczewski XRDS: Crossroads, The ACM Magazine for Students, 2017

    frames are not supported If the ethics of gamification are of interest to you, why not sign up to the Open Gamification Code of Ethics?

    Contextual Relevance in Gamification

    People often say that “Content is King”. I have always maintained that whilst that is true, “Context is Queen”, and we all know who really wears the pants in a relationship!

    When you create gamified solutions there is often a risk and even a desire to throw the kitchen sink at the design, deciding on the mechanics you want to include well before you have any idea of what the project will actually require!

    Included in this risk is the desire to create things that have no relevance at all to the project, but look pretty! One of the biggest perpetrators of this crime is the “mini game”. Many gamification designers are, at their heart, game designers in some form or another. Our enthusiasm for games can sometimes spill over into the creation of meaningless games that do nothing to address the overall needs of the solution. Read More ...


    4 Tips to Balance Your Gamification

    There is nothing worse than playing against people who are miles ahead of you in terms of either ability or equipment. It is very demoralising to lose time and time again when in reality you never have a chance. Take leaderboards as a good example. Very often the people at the top are always the same few names, over and over again. For most companies, this does not seem to get addressed for some reason. It’s a bit like pitting your local Sunday Dad’s league against Chelsea every week. There is no opportunity for the Sunday players to ever be as good as Chelsea, they will get destroyed week after week until they give up playing. It is totally unfair and unbalanced. This is why in organised sports, you have divisions and leagues. You only play against people that you have a fair(ish) chance of beating. Read More ...


    Some Gamification Videos and a bit of Fun

    I’ve been busy making videos of late, here are the last few. Some tutorials, a few rants and a bit of fun 🙂

    Player Types and User Types in Gamification

    Ethics in Gamification

    Failure and Consequences in Gamification

    Stop Perpetuating Bad Gamification Design

    The Games Invasion: Why It’s a Good Thing

    Parenting and Gamification

    The Little Cog

    The Action / Feedback Loop 4

    Combining the Gamification User Journey, Action / Feedback Loops and the Spiral to Mastery

    Ok, so a pretty long title there, but stay with me.

    I have been trying out making a couple of videos to augment the blog a little. The first one was to introduce a new version of my activity loops idea from a few years ago. The second was to talk about how that fits together with the new Gamification User Journey and a new-ish idea around spirals and mastery… you need to watch the video to get more about that one!

    Activity / Feedback Loops

    First off, can anyone think of a nice little name for this, something catchy? Also, can anyone make a nicer looking version (Bernardo, I’m looking at you dude!!). Read More ...


    Focused Feedback and Attainable, Maintainable Goals

    Don’t Mention Gamification

    I was challenged recently to talk about gamification without mentioning games or gamification! The reason is that many people have not got time to dive too deep into the meanings and on its own, gamification as a word is confusing, to say the least. So, I took to YouTube and had a go!

    My thoughts revolved around two core concepts; Focused Feedback and Attainable, Maintainable Goals.

    Focused Feedback

    Feedback is essential for engagement in anything we do, whether it is related to our job, social life or hobbies. Without feedback, we don’t know where we, how we are doing or where we are going. Not having feedback is like driving without seeing the road or a map! Read More ...


    Diminishing Effect of Rewards

    One of the things you discover when you have kids is just how much you must bribe them to achieve anything. This is especially galling when, like me, you understand the behavioural impacts of using rewards to modify behaviour etc.

    One of the things this has shown me is the existence of an effect I’m calling here “the diminishing effects of rewards”.

    Basically repeated use of rewards leads to the rewards becoming less and less effective until they become expected payments rather than rewards. This is not quite the same as Over Justification effect as the reward does not become more important than the activity, it just becomes an expected part of the activity and without it, the activity is no longer considered acceptable. Read More ...


    GWC16 – Well That Just Happened!

    Last week was the 5th edition of Gamification World Congress. I have to admit, it was great fun. There were some extremely good talks, I especially enjoyed the parallel stage that had a nice mix of academic and practical talks going on.

    A couple of highlights for me were Kevin Werbach and Yu Kai Chou. Kevin spoke about the need for more rigour in the industry, to start using more empirical data and not just intuition – a cause close to my heart these days! Yu Kai, in the face of his slides not working, pulled off a fabulous talk from the heart about the industry and how important games are to him and us all. Read More ...