Narrative Choice Architecture and Gamification


Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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20 Responses

  1. I’ve just watched the videos! Truly made my day! :))) Andrzej, you rock! 😀

  2. Thanks for sharing that. You’re featured on my @RebelMouse

  3. Vaida JasiulevicieneVaida Jasiuleviciene says:

    Andrzej, enjoyed the tip of adding fun and meaningful choices. By the way, one more insight from you! We should gamify a book itself. That the reading wont be as usual Start-End. With some choices, specially designed content etc. :)!
    Oh and giving up on the code 😀

  4. So when talking about gamification and not games, most of the times you feel that the outcome is the same? Any cases where it is not?

  1. March 1, 2017

    […] strategy when every option leads to the exact same outcome – remember my article on creating choice architecture and fake […]

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