Education

Underjustification Effect

by
Underjustification Effect Underjustification Effect

Overjustification Effect

Before we get onto Underjustification effect, let’s talk about its inspiration. Many of you will know about The Overjustification effect, first described by Daryl Bem in his work on Self-Perception theory in 1967[1].

Put simply it is the decrease of intrinsic motivation to perform a task or tasks when an extrinsic reward is introduced, and the reward becomes more important than the original task. So, for instance, if you love painting and then start to get paid for it, the money can start to become more important than the love of painting. Once the money is removed, you may be reluctant to go back to it for free, your intrinsic motivation to paint has been undermined by the extrinsic rewards. There is plenty of research out there to back this up! Read More ...

The 3 Layers of Motivation 2018 Edition

by

Ok, so it isn’t quite 2018, but near enough!

I wanted to present a new graphic for my Layers of Motivation (Found here), with a little bit of explanation about one aspect!

For those that don’t know, this was created as a way to explain where purely extrinsic and trivial methods of motivating people, such as points badges and leaderboards, sat within general motivation.

Based on good old Maslow’s Hierarchy of Needs, Self Determination Theory, my own RAMP and gamification mechanics.

The key learning is that to engage and motivate users, you need to understand what their needs are. If they are starving, offering them digital badges won’t really hold any motivational drive for them! If they are generally satisfied in their day today base needs but are unhappy in their role because they lack autonomy, adding a leaderboard to their day job will not help! Read More ...

The Danger of Solutioneering

by

As with any new (ish) concept, gamification suffers from a great deal of misunderstanding in the public. As such people often don’t understand what they are asking for when they say “We want gamification”. To some, that might mean “We want a game”, to others it may be “We want to inject some game mechanics to help with motivation.”

This puts the gamification designer in a difficult position, because very often the first thing the client asks for, may not be what they actually want or need. I spoke about having what you want vs what you need a while back and it is incredibly important to understand the difference! Read More ...

Guest Post: Storytelling and gamification in education

by

Today I am excited to be able to publish a guest post from a good friend of mine, Rob Alvarez Bucholska. We speak regularly and he is a great gamification educator. Here he speaks about how he uses storytelling in materials he creates for the IE Business School in Madrid. Enjoy!

****

A while ago, Andrzej Marczewski wrote “6 Tips for Short Term Gamification“, and there is one that stood out for me because of my experience creating interactive learning materials at IE Business School. As you might guess from the title it is about narrative and storytelling. What I’ve done in the past are learning materials that, purposefully, are short bursts of learning for students. They are designed to be completed in 90 minutes or less. If you consider the typical gamified product, where you are normally looking for medium to long-term engagement, it is easy to see that there might be many strategies that don’t apply here. Read More ...

Speaking at Gamification Europe 2017

by

For those of you who are interested in gamification events and live in the UK or indeed Europe, November the 278h-29th should be pretty exciting for you. The first edition of Gamification Europe is happening in Brighton and the line-up is looking excellent! You will get to hear from the likes of Marigo Ruftopolous, Michael Wu, An Coppens and of course me!

If you want to attend the conference, you can register at the Gamification Europe website. Use the code GE25AM to get a 25% discount. https://www.eventbrite.co.uk/e/gamification-europe-registration-38868140655 Read More ...

Exit mobile version