Gamification

Gamification User Types: Free Spirits

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6 Free Spirits Gamification User Types Free Spirits

I thought I would dig into some of the User Types a little more deeply from time to time. This week I would like to look at Free Spirits – as they have been causing a little confusion for some.

These types are looking for autonomy and some form of freedom, both of “movement” and expression, in your system. This can come in several forms, but for our purposes I want to concentrate on two main variations of our Free Spirit.

[inlinetweet tweeter=”daverage” suffix=”#gamification”]Free Spirits want to explore your system or change it in some way [/inlinetweet] Read More ...

What if they don’t want to play?

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One of the questions I get asked all the time is,

“What if people just don’t want to play your game? How do you engage them?”.

The answer comes in two parts, both as important as each other. One you may not like, but you have to accept it!

The first is, make sure you have designed the system properly.  If you have just added some badges and a leaderboard, then you are going to engage a very small number of people for any length of time. Consider looking at the User Types and design more to support them. People often say that people don’t engage with gamification because gamification is bad. The truth is that many gamification designers are bad – and so they create bad gamification. This is true of any industry and especially new technology, just think how wrong most companies got social media at the beginning!
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Gamification in Change Management processes

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What follows is the abstract fro a Bachelor Thesis by Raphael Schönen

A while back he interviewed me and a few other gamification experts to help with his theses. If you want to find out more, please contact him at raphael.schoenen@web.de

This bachelor thesis is an initial scientific attempt to determine the relevance and implications of Gamification in the Change Management context. Special focus lies on answering the leading question whether and when Gamification can be used as a tool for Change Management. Therefore practical guidance is provided for companies which aim to apply Gamification in the Change Management context. Read More ...

Narrative, story and gamification

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Whenever I speak to people in the circles within which I hang out, one of the things I keep hearing is story and narrative. “You have to tell your story”, “What is the narrative?”, what is the companies story”. To be honest it drives me a little nuts, but that’s by the by. The fact is, these are important things to consider. One of the things that has got me thinking, is what is the difference between story and narrative?

Story seems to have quite a few definitions. According to the Oxford dictionary it is: Read More ...

Employer Values

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First things first, thanks to everyone who has completed the User Types 2.0 survey. If you have not done so, please take a few minutes to fill it in. I am trying to make this one a little more scientific so that the results can be used to help us all build better systems!. Check out the results so far. If you have done it, but want to play with the charts a bit, you can use the User Type Analysis Tool. This lets you manually put the values in and suggests what kind of mechanics and ideas may work for the dominant user type(s). Read More ...

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