User Types Test: Stats and conclusions

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Card image User Types Test Stats and conclusions

Since I first launched my User Types nearly a year ago, I have had lots of great feedback, interesting criticism and a few changes of heart here and there. I have tried to evolve the types and add detail to them, in an attempt to help other people make use of them. The goal was to create a usable framework to help you plan and build gamified systems by identifying a few basic types of users and how to engage them.

Along the way, I seem to have actually made it too complex for many – something than 1.5 tries do deal with (a little). It is also based in part on the stats I have collected from the User Types test that has been running for many months now. So first, some stats. Read More ...

Personal Brand. What is it and why should I care?

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Personal brand, like gamification, it one of those terms that seems to come up more and more these days.

In a nutshell, personal brand is the image of yourself that others see. By this, I don’t mean the clothes you wear or you haircut (though this can be part of it), I mean something deeper and more important in the long term.

Have you ever searched for your name on the internet? If not, head to Google and do it now (then come back!).

Now, answer these questions about the first page of results; Read More ...

Game Thinking – Breaking it Down

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Ever since I first started considering Game Thinking, I have been trying to come up with a way to break down all of the parts that make it up. The first attempt was my article about the differences between serious games and gamification. This gave me a basic outline of the 4 areas I considered to make up Game Thinking.

Since then, I have been thinking about this a lot. I have been trying to break it down even further. The next step was my article on the term serious games. This broke serious games up into 4 basic types. Teaching Games, Simulations,  Meaningful games and Purposeful games. Read More ...

Career 2.0 Gamification of a Career – GWC Talk

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To start this week off, a written version of my presentation at Gamification World Congress earlier this year. There will be another post later this week on Game Thinking, but I wanted to give you something for your Monday morning gamification fix 🙂

Here is the full talk!

Career 1.0

The general flow of a career has remained unchanged for decades. The issue is that the workforce has changed dramatically, especially in the last ten years! What follows is a quick exploration of the current state of a career (Career 1.0) and then a look at how we can begin to improve things (Career 2.0) Read More ...

A Formulaic Approach to Loyalty – the 4 Keys

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Still looking at loyalty this week, I wanted to see if we can create a more formulaic approach to it. Now, huge caveat – there is no proof or evidence to support this in anyway, but it makes sense to me, so I thought I would share it!!

There are three basic states of Engagement and Loyalty. Not Engaged, Engaged and Loyal.

If you are running a shop, these three phases would play out as;

  • Won’t shop with you for reason XY or Z.
  • Will shop with you because of reason XY or z.
  • Will shop with you under any circumstance.

The question is, how do you convince people to shop with you and then how do you convince them to be loyal to you? Read More ...

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