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Some AI Insights into the HEXAD User Types

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File 6bE6cpxrTmWciBkTZ6k4wY Some AI Insights into the HEXAD User Types

I recently downloaded the latest response stats for the HEXAD 12 User Types test, and fed them into ChatGPT to analyse. I thought it was very interesting what came back, and it supported what I had observed in the past – so thought I would share it here!

1. Gender-Based Trends

Females:

  • Predominantly align with Socialiser and Philanthropist types, indicating a strong preference for community engagement and altruistic behaviors.
  • The dominance of Socialiser decreases slightly in older age groups, replaced by Philanthropist, reflecting a shift toward purpose-driven motivations.

Males:

  • Tend to exhibit Achiever and Player traits, emphasizing goal-oriented behaviors, competitions, and extrinsic rewards.
  • Achiever remains a strong motivator across all age groups for males, with Player peaking in younger users and declining over time.

2. Age Group Dominance

Younger Users (18–29):

  • Continue to show higher prevalence of Free Spirit traits, reflecting a desire for autonomy, exploration, and creative freedom.
  • Player traits are also slightly stronger in this age group, indicating the appeal of rewards and achievements early in life.

Older Users (30–49):

  • Display more balanced traits, with notable increases in Philanthropist motivations, suggesting a shift toward altruism and purpose-driven engagement.
  • Achiever remains prominent, indicating continued goal-oriented behavior.

3. Gender and Age Interaction

Younger Females (18–20):

  • Exhibit strong Socialiser and Philanthropist tendencies, valuing relationships, community, and purpose.
  • Free Spirit is also significant, reflecting creativity and independence.

Older Males (30–49):

  • Demonstrate higher inclinations toward Achiever and Free Spirit, focusing on mastery, autonomy, and personal growth.

4. Players Are Reward-Oriented but Underrepresented

  • Player remains one of the least dominant traits across all groups but is more pronounced in younger users (18–20), aligning with early-stage life goals and aspirations.
  • This suggests that gamified reward systems may resonate well with younger users but require a balanced approach for older demographics.

5. Philanthropists Increase with Age

  • Philanthropist scores grow progressively higher with age, especially in females, reflecting a shift toward purpose-driven motivations and meaningful engagement.
  • Older users may prefer systems that allow for altruistic contributions or positive social impacts.

6. Disruptors Are Rare but Not Unique

  • Disruptor remains the least common trait but represents a distinct group that thrives on innovation and system challenges.
  • While small in proportion, Disruptors may play a critical role in driving change and creative problem-solving.

7. Balanced Motivations in Older Users

  • Users aged 30–49, regardless of gender, exhibit more balanced traits, combining Philanthropist, Achiever, and Free Spirit motivations.
  • This suggests that holistic engagement strategies may be more effective for middle-aged users.

8. Gendered Trends in Free Spirits

  • Free Spirit remains significant in both genders but is more pronounced in younger users:
    • Younger females (18–29) emphasize autonomy, creativity, and social connections.
    • Younger males (18–29) balance autonomy with mastery, reflecting a mix of Free Spirit and Achiever traits.

9. Socialisers Decline With Age

  • Socialiser traits dominate in younger age groups (18–20), especially among females.
  • As users age, social motivations decline slightly in favor of Philanthropist and Achiever traits.

10. Gender-Specific Gamification Design Implications

For Younger Females:

  • Emphasize social and collaborative elements.
  • Introduce opportunities for creative autonomy to complement their Free Spirit tendencies.

For Older Females:

  • Provide meaningful engagement through systems that enable altruistic contributions or community-building activities.

For Younger Males:

  • Focus on structured rewards, autonomy, and creative exploration, while ensuring clear goal-setting frameworks.

For Older Males:

  • Create mastery-driven challenges with measurable progress.
  • Incorporate autonomy and opportunities for personal growth to align with their Achiever and Free Spirit motivations.
Gender Trends
Age Trends
Average Gender
Average Age

Correlations

correlations

The heatmap and correlation matrix provide insights into the relationships between Hexad user types:

  1. Negative Correlations:
    • Socialiser vs. Free Spirit: Moderate negative correlation (-0.44), indicating that users who value social connections are less likely to prioritize autonomy.
    • Socialiser vs. Disruptor: Moderate negative correlation (-0.40), suggesting that those with strong social motivations are less inclined to challenge systems.
    • Philanthropist vs. Disruptor: Strong negative correlation (-0.47), reflecting opposing tendencies between altruism and disruption.
  2. Positive Correlations:
    • Socialiser vs. Philanthropist: Weak positive correlation (+0.20), indicating some overlap between social and altruistic motivations.
    • Other positive correlations are weak, indicating distinctiveness between most Hexad types.
  3. Low/No Correlation:
    • Free Spirit vs. Disruptor: Very low correlation (-0.02), suggesting that autonomy and system-challenging behaviors are largely independent.
    • Achiever vs. Other Types: Weak correlations across the board, implying that achievement motivation is independent of other traits.

Implications:

  • The negative correlation between Socialiser and Free Spirit suggests a design trade-off when targeting these traits simultaneously.
  • Philanthropist and Disruptor are polar opposites, requiring distinct engagement strategies.
  • Achiever and Player show low correlation, highlighting that reward-driven behaviors and goal-oriented challenges can coexist without conflict.

Expert’s Warning: Master AI, Data, and Gamification or Risk Going Out of Business in 5 Years!

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Made you look, made you stare, made you mess your underwear!

We have all seen the headlines like “Expert says if you don’t know AI, you won’t be in business next week”. But the truth is, that’s bollocks.

Now, you may not be in as great a shape as those in a similar line of work that do understand AI, but you won’t be out of business if you remember this one simple rule. People make a business.

The truth is that most people don’t even understand what any of this stuff is. AI isn’t AI for the most part, it is just clever algorithms (even ChatGTP agrees with me there – see the end of this post). Very few people really understand data and big data, they just think it is Google Analytics. Even fewer seem to understand Gamification still, relying on parlour tricks rather than good game and behaviour-based design.

What businesses should be focusing on is understanding people, what motivates them, what makes them happy, what makes them productive and how to keep them engaged and loving their jobs.

All this talk of AI and the like does the exact opposite. AI, Gamification, Data etc are all tools for people to make use of. They certainly will make some jobs much easier – the graphic for this article was created with Stable for instance as I am an appalling artist. It will even make some jobs redundant – but that is what technology always does, and we adapt and do more incredible things.

How many Leeries (Lamplighters) do you see these days – yet we still have lights on the streets and people who have to manage and maintain them.

So this expert says

If you don’t understand people, you are going out of business – sooner rather than later

Andrzej Marczewski 2023

As promised, here is what ChatGTP had to say when I asked it “Is ChatGTP True AI?”

ChatGPT is a type of artificial intelligence known as a language model. It processes and generates human-like text based on the input it receives. While it can produce coherent and contextually relevant responses, it’s important to note that it doesn’t possess consciousness, emotions, or understanding in the same way humans do. It’s a highly advanced algorithm that can mimic human language patterns and generate text, but it’s not considered a true sentient AI.

ChatGTP 3.5 17/08/2023

NightCafe: A Great Example of Using Points

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Points and gamification have a love-hate relationship – especially when you are talking about using points to incentivize creative endeavors over rote tasks.

I am not artistic, in any way shape, or form. However, the advent of AI-based art means that I have a way to get the images in my head onto a virtual canvas by doing something I am good at – talking. As long as I am descriptive enough, I can bend AI to my will (ish) and create the things that are in my head finally.

I’ve tried loads of sites to create are, but I keep coming back to NightCafe, not because it is the best, but because it is the one that offers me the best chance to create what I am thinking about and has some fun thrown it. Let me explain.

First, NightCafe is easy to use, giving you simple options to start getting going. You can choose from engines and presets, then just say what you want to see. Like all of these things, it does not always work the first time, so you need to experiment and play around with the wording and options.

This is where the second thing comes in. Renders cost credits (mostly, there are a few that can be done for free as well). Credits can be earned (more on that in a moment) or they can be purchased. This is similar to many other sites like this, but NightCafe has a few gamification tricks up its sleeve to help with this.

Third, NightCafe has artistic challenges – they add a massive dollop of the fine into the mix! Every day there is a challenge, today it was to create something that is inspired by Snails!!

These challenges really encourage you to play with the platform and get the most out of it. However, that costs credits! So, how can you keep playing when you need to keep pumping coins into the machine?

Gamification!

The Gamification of Art

Beyond the challenges, there are several bits of simple gamification employed by NightCafe that help you keep your credits topped up for free, whilst doing things that are beneficial to them and fun for you.

You can boost your credits at the start of your time with them by doing simple stuff, like filling in your profile. Then there are things you can do repeatedly that earn you credits. Sharing creations to social media, voting in challenges, getting votes in challenges, getting comments, returning every day (that gets you 5 credits!), and much more.

Then there are surprises. Like getting 2 credits for publishing some work, then more for being confident and publishing even more art. These little nods all help make you feel valued whilst getting value for your efforts.

There are so many ways to earn credits, for a user like me, it is hard to run out of them. It means I can take multiple goes with the premium settings to enter the challenges. Why? Well, it is fun, but also can earn me more credits if I do well. This lets me then have more opportunities to create the images I want as well.

Badges

Finally, there is a social element with the ability to follow creators you like, comment on their art and like their art. You can even “evolve” their art and create amazing content together. Another tick in the RAMP box. In fact, it ticks a few!

  • Relatedness: There is a social aspect, with comments, follows ETC
  • Autonomy: You get to create whatever you want, however you want!
  • Mastery: There are daily challenges and the constant skill increases as you learn how to use better prompts. The onboarding is even called “Road to Master!”
  • Purpose: Art is its own purpose, but you can also work together and create great artwork.

I’ll be honest, after playing Wordle in the morning, I now go and play the daily NightCafe challenge. It is fun, creative, and valuable!

It teaches a great lesson. Points and badges can work just fine if both make you feel valued and provide you with value. NightCafe does both in buckets!

Go and give it a go – you may surprise yourself 🙂 NightCafe

5 Common Mistakes in Gamification and How to Fix Them – The Science of Gamification

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Gamification is becoming more and more prevalent in the software industry. Many businesses are integrating game mechanics into their customer loyalty programs, websites, and other digital products to drive engagement and increase the adoption of various features. However, while gamification has become commonplace as a trend, it’s not that easy to implement correctly. Many organizations make mistakes when incorporating gaming elements into their products. Let’s take a look at some common pitfalls and how you can avoid them when implementing gamification strategies in your own organization.

After you’ve done the research, you need to make sure that you incorporate it into your gamification strategy. You want to make sure that you tailor the gaming experience to each one of your personas. You need to engage your users on an individual level. That’s why it’s crucial to take your user research and make it the core of your gamification strategy. You need to make sure that you incorporate elements of your customers’ lives into your game mechanics. That’s the only way to make sure that they are truly engaging.

Lack of User Research

Before you even begin to think about incorporating gaming elements into your platform, you have to conduct thorough user research. User research is at the heart of any good design process, and gamification is no exception. If you fail to conduct proper user research, you are almost guaranteed to make mistakes in your gamification strategy. The process of defining your customer personas and conducting user interviews is essential for uncovering the core needs and desires of your target audience. You need to understand who your customers are, what their goals are, and what drives them. You want to identify the motivations that drive your users to take certain actions, so that you can use gamification to engage them on a deeper level.

Overuse of Extrinsic Rewards

Many organizations begin the implementation of gamification by focusing on extrinsic rewards. While this might be a good approach to engage users and get them invested in the platform, it can quickly become too pushy and annoying. If you rely on extrinsic rewards, you’ll find yourself in a situation where you have to keep on adding new rewards. Once customers have earned all of the rewards on your platform, they’ll have no reason to continue engaging with it. It is crucial to also embed intrinsic rewards into your gamification strategy. Intrinsic rewards are things like progress, accomplishment, and skill development. You want to make sure that your users are not only engaged, but motivated by the process of engaging with your platform.

Poorly Defined Success Criteria

Along the same lines, you should make sure that you define your success criteria. In fact, you should probably do that before you even conduct the user research. You need to understand what success looks like for your organization. What are the desired outcomes of your gamification strategy? This can be done in a variety of ways. For example, you can take your core customer personas and define success for each persona. You can also take your key performance indicators and define success for each one of them. Another thing you can do is to take your core values and make sure that gamification aligns with them.

No Clear Objectives

Another thing that businesses often forget is that they need to make sure that the objectives they are trying to achieve with gamification align with their overall business goals. You don’t want to simply implement game mechanics because they’re currently trending or because it seems like a cool thing to do. You should approach gamification with a strategic mindset and make sure that it’s worth your while. That’s why it’s essential to make sure that your gamification strategy aligns with your overall business objectives. You want to make sure that your objectives are clear and that game mechanics are the best way to achieve them. If you’re struggling to find the right objectives for your gamification strategy, you might want to consider using the 10x Rule. It is a rule that many companies use to prioritize their key initiatives in terms of growth.

No Continuous Measurement and Analysis

You also need to make sure that you are continuously measuring and analyzing your gamification strategy. You need to make sure that you have dashboards that allow you to track your progress and make changes as necessary. That’s the only way to make sure that your gamification strategy is working. That’s how you can avoid making mistakes when implementing gamification strategies in your organization. Making mistakes is inevitable when you’re trying new things and making big changes. That’s why it’s important to learn from your mistakes and make corrections when necessary. Now that you know about some of the most common mistakes in gamification and how to avoid them, you can implement game mechanics more effectively.

By the way, this was written entirely by AI using writesonic.com – Let that sink in a moment!

This was an experiment to see how well the AI works and to be honest it is pretty good and convincing. It does plagerise a little it seems, but I wonder if that is because the links that are flagged as plagerised were also generated by AI?

Here is what https://www.check-plagiarism.com/ has to say

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