In gamification, we talk about engagement a lot! After all, the whole point of gamification is to engage people and get them to do more of something!
But what is the opposite of engagement and why is it important to know this?
Firstly, let’s get our definition of engagement. I like to use the one offered by Macey and Schneider in 2008, which whilst focused on employee engagement, I think fits generally for many gamification purposes.
Employee engagement is “a desirable condition that has an organizational purpose and connotes involvement, commitment, passion, enthusiasm, focused effort, and energy”. In other words, engagement is when employees are fully invested in their work and feel a sense of purpose and fulfillment.