The Engagement Channel Model 2.0: Fun, Flow and Engagement

Engagement Channel Model 2 0 The Engagement Channel Model 2 0 Fun Flow and Engagement

Fun. A three letter word you won’t hear me mention often when discussing gamification! Why? Well, fun is really subjective. What you find fun, I may not. However, for the purposes of this blog, we will assume I like fun as do you and when I mention fun – it means something you will find fun!

With that out of the way, here’s the thing. If you look at Flow or my Engagement Channel stuff, you will see that to enter flow and be truly engaged, the challenge of whatever you are doing should match or slightly exceed your current skill level. Read More ...

The Engagement Channel Model

Engagement Channel 3 The Engagement Channel Model

In gamification, you will hear a lot about Flow. I myself have spoken about it many times. In games and gamification, we use it as a way to describe the moment that you get the challenge of a task exactly balanced with the skill of the person involved, leading to a state of absolute focus and possibly flow.

I have also written about how we in gamification especially get our description and understanding of Flow very wrong. But that is another story!

Anyway, I have been rethinking this a lot and have decided to stop talking as much about flow and more about the Engagement Channel. Read More ...

10 Things I Wish I Knew About Gamification in 2011

Lesson 1574418020 10 Things I Wish I Knew About Gamification in 2011

As we edge closer to Gamification EU, I was thinking about the lessons I wish I had learned earlier on when I started in Gamification. Keep in mind, at that stage there was not a lot of information about gamification, it was in its infancy (2011/2012).

  • The word gamification is going to cause you all sorts of trouble in business conversations! Even now, it still has not penetrated into the common lexicon.
  • Gamification is full of experts and evangelists. You have to listen to and learn from both, but be sure to also check the research for yourself and what projects they have worked on.
  • There is no one perfect framework. The majority have their place but don’t rely on just one.
  • Research Gate is your friend as there is more research out there than you realise. There are also academics out there who want to help, but research takes time!
  • There are very few jobs that are specifically for gamification experts or designers. You need to look at user experience, engagement specialists, product owners etc.
  • Gamification is used (for better or worse) as a blanket term for all games based solutions. Life is too short to argue about the true definition – leave that to me 🙂
  • We make use and reference to a lot of psychology, make sure you understand the source, not just the pop psych books.
  • There are usually no quick fixes, the faster the fix, the shorter the engagement.
  • Short term engagement is also fine though, it depends on the needs of the project!
  • Focus on the solution, not the technology or the cleverness of the game design. Solve the problem.
  • Read More ...

    Gamification: Is Activity as good as Engagement?

    Engaged 1525345895 Gamification Is Activity as good as Engagement

    Gamification is often accused of creating activity rather than engagement. Whilst this can be true, is it a bad thing?

    First, let’s look at the difference between activity and engagement. Engagement is very hard to define and has plenty of definitions out there. For our purposes, we will consider it as a state where a person is voluntarily participating in an activity with commitment, without the feeling of being forced or coerced into participation. It is heading towards them “wanting” to participate. Read More ...