The “Little Piggy” Communications Test

Pig 1535532496 The 8220 Little Piggy 8221 Communications Test

Do you remember the old poem, “This Little Piggy”?

This Little Piggy poem

This little piggy went to market,
This little piggy stayed at home,
This little piggy had roast beef,
This little piggy had none.
And this little piggy went…
“Wee wee wee” all the way home…

Well, this can hold one of the keys to good communications with users and clients…

When you communicate with someone, especially if you feel you are doing something that will help them – such as providing gamified solutions, you have to consider what they want and need.  You have to put yourself in their shoes and offer something in a way that resonates with them. Read More ...

OnLive and Communication in the Age of Social Media

20120818 084119 OnLive and Communication in the Age of Social Media

What can OnLive teach us about communication in the age of Social Media?

Last night the gaming Twitterverse went into riot mode (well polite murmurings), as a single tweet from Brian Fargo announced that OnLive was no more effective that day. This was based on an anonymous email he had received that said

“I wanted to send a note that by the end of the day today, OnLive as an entity will no longer exist”

From that rumours started to roll. OnLive was filing for bankruptcy. All employees were being laid off that day. IDG reporter Martyn Williams was even stood outside tweeting that he was seeing people leaving carrying boxes. Read More ...