Should we be talking about Rewardification and Gamification?

Gamification 300x56 Should we be talking about Rewardification and Gamification

I have written a little about Gamification. I love the concept and have just been doing a little bit of it on my website - www.yars.co.uk. I have implemented very simple ideas like Achievements and Experience points for participation. I talk to many people about such things and they often come back with the same comments. Where is the game in that? Is that not just