Should we be talking about Rewardification and Gamification?

Gamification 300x56 Should we be talking about Rewardification and Gamification

Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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2 Responses

  1. Interesting point you make and in some ways i agree. However, my concern with ‘rewardification’ suggests that there is a ‘prize’ for completing the task (and in many peoples head that means money or gifts).

    The principles in Gamification go far beyond simple rewards, its an intrinsic behaviour we have as humans that drive ‘addictiveness’ based around status, altriusm, gifting, achievement, competition and self expression.

    On the other hand, the common misunderstanding that Gamification means creating games is just wrong!

    • I agree and as you know I am aware of this. However your point about the common misunderstanding is the key to all of this. It is common – anyone who doesn’t study the concepts of gamification struggles with it. How about Achievementification….

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