GAME: A design process framework

GAME Framework New GAME A design process framework

Quite some time ago I released my little design framework. Well as I have been condensing my thoughts and ideas, I decided it was time to make it a little easier, so I came up with GAME.


Gather information by asking;

  • What are you gamifying
  • Why are you gamifying it
  • Who are you gamifying it for
  • How is success measured


Once you have the information, act on it. Design the best solution for your goals and the engagement / experience of your users. Then you have to test it with them!


Measure the activities of the users and measure the outcomes and how they relate to your goals. Use this feedback to iterate improvements. Read More ...