Gamification

Gamification to encourage my daughter to read more

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Reading Journey Gamification to encourage my daughter to read more

As any regular reader will know, I spend a lot of time gamifying my daughter, in a good way. She has taught me a great deal about what does and doesn’t work in the real world.

Most recently I was trying to encourage her to read more, so decided to test out my EEEE framework with her. She was doing it, but it was a real battle, she found it frustrating and not very enjoyable.

My Daughter, based on observation of how she plays games and acts, is part Free Spirit, part Achiever and part Player. That is to say, she likes to have freedom to choose, explore and be creative. She loves when she understands a new concept and nails it, but she does like to see some kind of reward if it is available. Read More ...

How to Use Game Thinking

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A while back I started to introduce my alternative catch-all to Gamification, that is Game Thinking.

Game Thinking takes four common components of game like or games based solutions and puts them under a single banner. Those are Playful Design / Game inspired design, Serious Games, Games and Gamification / Motivational Design (more on that another day). I was asked recently under what circumstances each would be most appropriate, so I hit powerpoint and made the following matrix thingy!

This is very similar to the Thin Layer vs Deep Level gamification model I presented a while ago – though slightly contradictory on the length of gamification engagement, so forgive that one! Read More ...

Gamification: Novelty is not enough

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Recently the following video has been doing the rounds.

It shows a great idea to get people to stop at crossings when the red light shows. The idea is that rather than a boring red man stood there you get a real time animation of someone dancing in a booth a little further away.

They claim that the number of people stopping rose to 81%, which is awesome.

It also hooks into loads of motivations. You have free spirits are engaged as they get to dance their hearts out. Philanthropist types will like that by dancing they are helping reduce accidents. Achievers will want to do the best dance possible, whilst players will want to beat all the other dancers. Socialisers get to watch the show and chat to the people around them also watching. Even disruptors have a chance to be subversive in their actions in the booth! Read More ...

Forget loyalty, how about liking?

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Over the last few months I have seen more and more people in gamification changing their messaging. Rather than speaking about gamification, they have started to speak about loyalty.

It makes sense, with gamification you are trying to guide people and engage them with your products, services or whatever – it does seem to follow that you would be aiming for their loyalty as well. However, I see an issue here and it may just be a definition thing, but it still got me thinking.

I have spoken about loyalty a few times and it always comes across to me that it can be looked at as: Read More ...

The Language of Gamification – Short Glossary [Updated]

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As I rewrite my book, I realise that there are many terms that I have been using that may not be known to non-gamification people. When I started writing it was with the intention of using plain language. Sadly, that is not always possible. So I have started to build a little glossary of terms as I use them. This is my interpretation of the words or phrases and is by no means complete. I will add to it over time I’m sure!

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