Rewarding quality over quantity in gamification

Rewards 1426524987 Rewarding quality over quantity in gamification

Something that I see quite often is people making a simple but important mistake. They reward the behaviours that lead to quantity rather than quality.

Let me explain.

When you build a gamified campaign or activity, you need to consider what quality participation looks like. If for instance you want to create some buzz around a new product and you decide to create a simple Twitter competition, are you looking for the number of people who tweet or are you looking for the number of people whom the message will reach? Read More ...

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Randomness, Serendipity and Gamification

Random 1415617109 Randomness Serendipity and Gamification

Recently I have been trying to write a few games, just for fun, with my daughter. There area  couple of card games and I am trying to make a single player board game.

Making a game with a 7 year old is an interesting experience. I got asked to go into her room as she had a new game she wanted to play. She had made a game board with LEGO. You had to get from one end to the other, with certain bricks having modifier effects on the game (move faster, move slower etc). She said I could go first, so I asked “how do we decide how many spaces to move?”. I expected a dice or something, but no. Her answer was “just pick a number between one and ten”! Read More ...

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