As you may know, the concept of play is very important to me. I feel that it is one of the true keys to engagement in adults, but as I was speaking about recently,...
I wanted to add a short post just highlighting 7 things that I repeatedly see people doing wrong when they are making or considering making serious / educational games. This is by no means...
Emergence in Games Emergence is a well-known concept in game design. Emergent gameplay comes when players interact with the mechanics of the game creating situations that have not been deliberately designed. This could be...
Separating Games from Play and using it All of this research into play and talking about play has been for a reason. I wanted to try and open up the idea of making more...
As I have been researching play, there is a term or really a word and concept that has been hard to ignore. Ludic. It comes up a lot in papers and articles about play....
A worrying trend I have noticed in gamification is people talking about making addicting experiences or applications. You hear phrases like “Addiction loops” and “Habit forming”. I am pretty sure that their intentions are...
Lately I have been thinking about play a lot. This is probably because of watching my children growing up and seeing how play changes into games as they develop. I have written about play...
Now that I have redone the User Types, I wanted to run a small series of how elements from games can be used with gamification. If you remember, I look at Game Thinking rather...
Gamification often takes and claims inspiration from game design. One of my side hobbies is making the occasional game, as well as spending the last seven years reviewing games for my site yars.co.uk. I...
This is a question I get asked all the time. Is it gamification if x,y or z. Depending on my mood and their question, I answer a little differently at first but always end...
Recently I have been trying to write a few games, just for fun, with my daughter. There area couple of card games and I am trying to make a single player board game. Making...
Many moons ago I wrote about a massive misunderstanding in gamification around game mechanics and what they actually are. There were several lists around that said they were key game mechanics, which turned out...
A while back I started to introduce my alternative catch-all to Gamification, that is Game Thinking. Game Thinking takes four common components of game like or games based solutions and puts them under a...
This is a question many ask me – including myself! The answer is complicated I suppose, but worth mentioning here. Many feel that gamification is nothing more than an invention of consultants hell bent...
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Welcome to Gamified UK
Gamified UK is my blog all about gamification and a few other things that interest me. My name is Andrzej Marczewski, nice to meet you!
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