Design compelling experiences, not addicting

Roulette 1426080131 Design compelling experiences not addicting

A worrying trend I have noticed in gamification is people talking about making addicting experiences or applications.  You hear phrases like “Addiction loops” and “Habit forming”.

I am pretty sure that their intentions are good,  90% of the time. They are describing experiences that people will want to come back to again and again. The key word is want. If you create an experience that people want to return to, you have done your job well. If people have to come back because it is a key tool to their job, or something they have to use on a regular basis, you have done a good job if people find it usable, pain free and at time an enjoyable experience. Read More ...

Learning about playfulness from Toca Boca

Continuing my investigations into play, I wanted to talk about a few things my kids have been teaching me about just letting go and giving in to the fantasy and the lack of imaginative boundaries that real play demands. It is not as easy as it would first seem either.

There are lots of views of play out there. I offered some of my thoughts in a recent post, that play is a free form activity that is undertaken almost just because it can be and it brings fun and joy. In this sort of description, play is an activity – it follows a similar line of thought to  that proposed by Johan Huizinga in Homo Ludens. It was also Huizinga who gave us the concept of the Magic Circle – the boundary between reality and play. Read More ...

Play, games, toys, playfulness and gamification

Lately I have been thinking about play a lot. This is probably because of watching my children growing up and seeing how play changes into games as they develop. I have written about play before and it does form part of my general Game Thinking framework, but it is lumped with toys and games – rather lazily.

I wanted to give play and my surrounding thoughts on it its own post.

Play

Play is free form and unlike a game does not need to have a point or a goal to it. It exists within a set of rules created by the person or people playing and is born in the imagination.  Often it is a way of exploring the boundaries and extremes of something, in search for new and novel experiences.  It is undertaken for its own sake often for fun and joy. Read More ...

Play, Games, Fun, Imagination and Grown Ups

When I was a kid, I always liked to play – like most children. I used to make up games with my action figures, set up scenarios around the house and garden and then act them out.  I would set little rules up to dictate how the action figures could move and interact with each other and their environments.  I never knew how each scenario would play out, but I always knew who would win. It was always the good guys or Storm Shadow. In that respect, the rules made no real difference, unless they benefited the toys I wanted to win! Read More ...

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