What the NHS has just taught me about poor user experience.

Docs What the NHS has just taught me about poor user experience

Whilst I normally blog about Gamification and finding the benefits in understanding the psychology of people, this post is of a deeply personal nature. It also shows how important user experience is. I hope though, you will retweet this far and wide. Oh – and it is a bit of a rant.

This was to be a letter to our medical practice, but to be honest; I decided that it would not make any difference. The last time I tried to complain to the NHS, they seemed to think that it was perfectly acceptable to be told it was best to take my heavily pregnant wife, who was in labour and begging for help, back home. The same heavily pregnant wife who less than an hour later gave birth to our daughter, in our upstairs toilet with no one but me available to deliver her. All this whilst on hold to the same hospital as the tried to find someone to talk to me. This broke none of the their guidelines. Basic human care was apparently not high on the agenda. So rather than going that pointless route again, they will be getting a short note with the URL to this blog on it. Read More ...