Just a short plea to the games based solution industry, be it gamification, serious games, VR whatever. If you are going to use gamification as a selling point, please (please please please) don’t use...
After a lovely 3-week break from writing (my longest since about 2012!!), I am back. I will get back to the “Introduction” series next week and will hopefully compile them into a new book...
There are many examples that get rolled out again and again when it comes to gamification. Several of them come from an experiment that Volkswagen did a few years ago called The Fun Theory....
As a quick break from my Introduction to Gamification series, I wanted to ask a serious question. Is gamification dead? It is a tough question for someone who lives and breathes gamification to consider,...
Yep, paradoxical title alert! Recently I got into a very interesting debate on LinkedIn about the definition of Gamification. Now, I have long had my definition of gamification, one that doesn’t stray too far from...
Ok, so this is going to polarise you guys a little, but MY number one mistake in gamification design, as I personally see it… Designing the solution that you want rather than what the client...
Recently an article in Variety brought a lot of unwanted attention to gamification. The article was titled “Netflix Is Testing Patches to Gamify Bingeing for Kids” Reading this, my heart sank, a feeling that...
Ok, quick rant, move along if you don’t care about the future of our industry. I recently read an article, that said the following … gamification, the concept of points or rewards through the completion...
I’ve been busy making videos of late, here are the last few. Some tutorials, a few rants and a bit of fun 🙂 Player Types and User Types in Gamification Ethics in Gamification Failure...
A few side projects and stuff for you to enjoy. Gamification Memes: A compilation of my memes over the last few years [slideshare id=72856568&doc=gamificationmemes-170306124039&type=d] Other “Wisdom” Memes… [slideshare id=72858460&doc=generalmemes-170306132757&type=d] Some music I’ve...
A quick mini-rant Gamification is not about making games. It is about using elements of games in other areas to increase motivation, engagement, fun (at times) and to encourage specific behaviours. This may include...
RANT ALERT! Fairplay is very important to me and it annoys me when I see things that, in my mind, show a lack of fairness. Recently my daughter was legitimately off school with illness....
As a parent, Free To Play (F2P) games are the joy and bane of my life in equal measure. Kids these days seem to be near impossible to entertain for any length of time....
Today I have been reminded about the importance of Honesty and Transparency when dealing with people. If I ask a question from someone who is in a service industry, what I hope for is...
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Welcome to Gamified UK
Gamified UK is my blog all about gamification and a few other things that interest me. My name is Andrzej Marczewski, nice to meet you!
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