Confirmation Bias and How to Embrace Being Wrong – #UX

Confirmation Bias Confirmation Bias and How to Embrace Being Wrong 8211 UX

When we design anything, be it user experiences, gamified experiences or even just Lego buildings – we become emotionally involved with what we are doing. We invest ourselves in the process and the outcomes of the process.

Because of this, it can be very hard for us to accept someone telling us that they think we may be wrong. When they tell us you should really have used a 4 block not a 6 block on that side of the wall to make it stronger, but we have already finished the wall – the last thing we want to accept is that they may be right and taking apart the wall would lead to a better end model! So we engage our Confirmation Bias to help us justify continuing on what may well be the wrong path. Read More ...

Client vs User Needs – The Solution Sweet Spot

Solution Sweet Spot Client vs User Needs 8211 The Solution Sweet Spot

I have spoken a great deal about looking carefully at the needs of a project and exploring what the real issue is that you are trying to solve. The aim has been to get you to consider the Why of a solution more than that What or the How!

I wanted to give you one more way to consider this question, I just can’t stress how important it is for the gamification industry as a whole for us to get better at answering it!

When you are doing your research, you will discover and analyze the needs of the client, and you will discover and analyze the needs of the users. During this process, you will be looking to understand what each side of the solution is looking for. Read More ...