I have spoken a great deal about looking carefully at the needs of a project and exploring what the real issue is that you are trying to solve. The aim has been to get you to consider the Why of a solution more than that What or the How!
I wanted to give you one more way to consider this question, I just can’t stress how important it is for the gamification industry as a whole for us to get better at answering it!
When you are doing your research, you will discover and analyze the needs of the client, and you will discover and analyze the needs of the users. During this process, you will be looking to understand what each side of the solution is looking for.