Loyalty: What is it and how do you cultivate it?

Image 5 for jobs coleen telly your life 01 12 11 gallery 634930849 96475 Loyalty What is it and how do you cultivate it
Andrzej Marczewski

Andrzej Marczewski

Gamification Consultant with Motivait. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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5 Responses

  1. Avatar Aliyar says:

    I’ve been thinking about loyalty and engagement as well. Loyalty cards today entice people with bargains and discounts. To me it seems like they are encouraging people to spend as little as possible. Factor in the tens of loyalty cards that people carry around and its a giant scavenger hunt for deals and discounts. Like you mentioned all love is lost and its all about convenience. This hit and try approach to loyalty cheapens the brand when loyalty that’s built with the right intention can improve both top and bottom line.

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