Category: Loyalty

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Amazon: Getting customer care wrong

Recently my wife pre-ordered a book from Amazon. She put her order in the day after pre-orders opened and chose super-saver delivery. Her understandable assumption was that if she pre-ordered, then the book would at least be dispatched on the day of release. She knew she would have to wait...

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Surprise and Delight with Google Photos

Anyone who follows me on Twitter has, by now, noticed I have been sharing a load of stuff from Google Photos.  For those who don’t know, this is a free service from Google that allows you to basically upload an unlimited number of photos (if you are happy with their...

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CaptainUp is back on the blog

I was recently contacted by the guys from CaptainUp (www.captainup.com). For those that don’t know, this is a free / affordable platform for gamifying websites and until recently I had been using it for about 2 years. Then I stopped and they were interested to know why.  The main reason...

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Top posts of 2014

Well, Happy New Year everyone. 2014 was a good year for gamification, but 2015 is where we will come of age I feel. Below are a couple of top 10’s for my blog. The first is based on page views for blogs just posted in 2014. The second is based...

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My 3 main focuses for rewards and feedback

One of the key things that I consider when looking at anything in gamification is how feedback is going to be handled. For me, feedback is anything that gives a user some understanding of progress and achievement. This can be something as simple as a message that says “You have...

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Forget loyalty, how about liking?

Over the last few months I have seen more and more people in gamification changing their messaging. Rather than speaking about gamification, they have started to speak about loyalty. It makes sense, with gamification you are trying to guide people and engage them with your products, services or whatever –...

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Gamification: Pervasive User Centric Design

A spelling mistake, auto-correct and a lack of concentration led me to researching totally the wrong thing recently.  I was looking into a blog on Persuasive design, but ended up looking at articles on Pervasive design by mistake! It triggered some ideas and things I had been thinking about a...