Gamification

Europe’s Only International Forum Dedicated to Driving Consumer Revenue and Engagement using Game Thinking

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468x60 1 Europe 8217 s Only International Forum Dedicated to Driving Consumer Revenue and Engagement using Game Thinking

The UK’s first meeting dedicated to gamification has been announced for March 26-27th in London.

Leading international gamification experts are due to speak at the first ever Enterprise Gamification Europe, a two-day event dedicated to helping marketing and digital professionals marketers and apply gamification  to help improve their business modelling in the ever-changing, completive and fast-pace game of marketing.

Following a run of recent articles in MarketingWeek and other major publications, ‘gamification’ has set the blogosphere on fire and is the talk of customer-facing marketing and sales from some of the world’s leading brands. Read More ...

The Puzzle of Problem Solving

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Problem The Puzzle of Problem Solving

First off, can I ask you all to go and take my new User Types test? I really want to test it out. Let me know if you think to results are fair or way off. Ping me on twitter (@daverage) and thanks!

This week I wanted to outline my process of problem solving. This may sound strange and it may be utter rubbish, but many have commented on how I go about it!

Problems are like puzzles that need to be solved. You know what the desired outcome is, you just have to figure out how to get there with the information you have available. Read More ...

Nabu Smartband from Razer

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Nabu 3 Nabu Smartband from Razer

I don’t often post press releases here, but this one excites me! Razer is a company that has produced gaming peripherals for years now. Used by pros and casual gamers alike, they always produce distinctive and interesting kit.

So when they announced they were going to release a fitness like band, I had to find out more!

It turns out they have made a competitor product to the likes of FitBit (which I use) and Nike Fuel Band (which I can’t afford!!). Not only does it look really cool, it has a boat load of features.  Rather than just a fitness tracker, it is a full features smart watch, showing you incoming calls and notifications. It is a fitness tracker, with location awareness and all sorts iof other bio data. Finally it is social, with band to band communications. Read More ...

3 Layers of Motivation (Updated for 2018)

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Layers of motivation 2017 3 Layers of Motivation Updated for 2018

The more I consider motivation, the more I realise it is one of those things we in gamification use as a catch-all. It’s a bit like how we treat the term “game mechanics” and, well, gamification!

Generally speaking, you will hear the terms intrinsic and extrinsic when motivation is spoken about. You will hear Deci & Ryan, Dan Pink, Maslow and more spoken about. However, when it comes down to it our argument is always the same. Intrinsic motivation is always better than extrinsic rewards. At times you will also hear a further comment that a balance of extrinsic rewards and intrinsic motivation will yield the best results. Read More ...

Gamification: Overjustification Effect and Cheating

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Disruptor journey Gamification Overjustification Effect and Cheating

Happy New Year everyone. I was going to start the year with a little article on how I problem solve, but an opportunity arose to write about something that I have been wanting to write about for a while!

When extrinsic rewards go bad

A couple of nights ago, I was bombarded with notices about comments on one particular blog post. Each was from a different, but similar anonymous email address and contained “Nice post xxx” where xxx was a number. Each comment also came from the same IP address.  I was about to block the IP totally, when I noticed that the leaderboard on my site had one very clear leader. It also showed that had a very unusual stream of activity – multiple comments on one post, multiple likes and tweets and g+ across pages and more. They had found a loop hole in the way CaptainUp manages scores. I knew it would probably happen and truth be told the culprit was not a great surprise to me.  What did surprise me was an article that he then published about his experience with gamified systems on my site and another. Read More ...