Gamification

What Is the Opposite of Engagement?

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Disengaged 2 What Is the Opposite of Engagement

In gamification, we talk about engagement a lot! After all, the whole point of gamification is to engage people and get them to do more of something!

But what is the opposite of engagement and why is it important to know this?

Firstly, let’s get our definition of engagement. I like to use the one offered by Macey and Schneider in 2008, which whilst focused on employee engagement, I think fits generally for many gamification purposes.

Employee engagement is “a desirable condition that has an organizational purpose and connotes involvement, commitment, passion, enthusiasm, focused effort, and energy”. In other words, engagement is when employees are fully invested in their work and feel a sense of purpose and fulfillment. Read More ...

A New Book Developing and a Not New Book!

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Hey all. Just a quick one this post, to tell you about t

I have finally started on a new book, preovisionally called Even Ninja Monkeys Have Bad Days, which will be more about how I use gamificaiton in day to day life than it is for business and degin.

Next, I have rereleased Even Ninja Monkeys Like to Play: Unicorn Edition as The Gamification Design Handbook. This is a tactical thing rather than a rewrite – so there is no new content, just a new cover. Like when Harry Potter was released with kids covers and adult covers! Read More ...

NightCafe: A Great Example of Using Points

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Points and gamification have a love-hate relationship – especially when you are talking about using points to incentivize creative endeavors over rote tasks.

I am not artistic, in any way shape, or form. However, the advent of AI-based art means that I have a way to get the images in my head onto a virtual canvas by doing something I am good at – talking. As long as I am descriptive enough, I can bend AI to my will (ish) and create the things that are in my head finally.

I’ve tried loads of sites to create are, but I keep coming back to NightCafe, not because it is the best, but because it is the one that offers me the best chance to create what I am thinking about and has some fun thrown it. Let me explain. Read More ...

HEXAD 12 – The New and Improved HEXAD User Type Test!

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This is so cool. I am absolutely thrilled to announce the first big update to the HEXAD User Type Test in a very long time!

There is new and improved version of the test that works from half the question and is just as, if not more, accurate than before.

Developed by Jeanine Krath, Maximilian Altmeyer, Gustavo F. Tondello and Lennart E. Nacke, you can read the full paper here – HEXAD 12. Gustavo will also be releasing a blog on it soon.

This will slowly start to replace the old version, but you can go an get your HEXAD User Type now – https://www.gamified.uk/UserTypeTest2023 Read More ...

Treasure Hunts – My Favorite Swiss Army Knife of Gamification

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I’ve always loved treasure hunts. One of my fondest memories was of my parents creating a huge treasure hunt around the local neighborhood for my birthday party. Each item you found had a clue to the next item. It could be at a friend’s house, under a rock, up a tree – all sorts. It was fun and kept us all entertained for a few hours – and it stuck with me.

It stuck with me for many reasons, and it was not until recently I realized what some of them were and why I so often recommend them to clients as a way to engage their customers and users. Read More ...

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