10 Minute Shake Up from NHS and Disney

Photo 23 08 2015 09 13 17 10 Minute Shake Up from NHS and Disney

Over the summer, the NHS lead programme Change4Life, ran a great campaign aimed at getting kids to do a little bit of excercise. It was called “10 Minute Shake Up” and was done in partnership with Disney.

For starters this is a great idea and one that I whole heartedly support. But the idea was just part of it, the execution is why I have decided to write about it. It was a beautifully realised gamified event.

A few weeks before the summer holidays started, an advertising campaign began for the 10 Minute Shake Up. It invited parents to sign up, for free, to get a pack for their child. Each pack was based on one of four Disney franchises: Toy Story, Big Hero Six, Frozen and Monsters Inc. Read More ...

My 3 main focuses for rewards and feedback

RIM My 3 main focuses for rewards and feedback

One of the key things that I consider when looking at anything in gamification is how feedback is going to be handled. For me, feedback is anything that gives a user some understanding of progress and achievement. This can be something as simple as a message that says “You have completed the survey”, to a full virtual economy working with points, badges, levels, leaderboards, trading, prizes etc! They are all just there to keep the user informed.

I feel there are three important aspects that need to be considered when designing feedback and rewards for any system though. It should be – cue another mnemonic – RIM…..! Read More ...