Signposting and Gamification

The Naked Gun I C U P 2 Signposting and Gamification

Sometimes, even the best people need to be pointed in the right direction. Signpost next actions to help smooth early stages of a journey. Use “just in time” cues to help users who are stuck.

Whilst autonomy and agency are vital for deep engagement, sometimes too much freedom can be a bad thing. Whilst gamification should be designed around the user, their needs and their experience, there are still stakeholder and business objectives. Creating an environment where a user can get lost benefits no one. Read More ...