Ok, so maybe a serious blog this week.
Prompts are important, we use them all the time, but we probably don’t think much about them. Do you set yourself reminders on your phone or in Outlook? Meeting requests, messages on your pin board at home to remind you what to by at the shops, Post It notes on the fridge? All of these are prompts, they are also all calls to action.
My daughter has a lot of toys. For the most part they all make noise as well. One of the things that scares the hell out of me is when one decides to make noise, five minutes after she has stopped playing with them. She as one called Alfie Bear. When you put him down, just before he switches off properly, he suddenly laughs and says “Come play with me”. Creepy, but a very good call to action. There is no ambiguity about what you need to do next – go play with him! Lots of her toys do similar, in much the same way as arcade machines of my youth had an attract mode. This would show you some of the cool things in the game and shout things out from the machine, to attract you to play. Read More ...
