I spoke about rewards and reward schedules a couple of weeks ago, now I want to look at feedback. If I am honest, this will repeat ideas I have mentioned before, but is should give a little more meat and context.
Feedback comes in many forms, not all of them as obvious as we may think. It is also vital to any gamified system that feedback exists. It helps user keep track of how they are progressing, how they are “doing” within the system. One of the complaints about the “real” world is that feedback is often very slow. End of year reviews, report cards, midterm exams. In the game world, we are used to constant and instant feedback. Collect something and you are notified immediate. Complete a level and you are told, gain experience and you are notified. All of this happens straight away, no waiting around months and months to understand how you have done. In call of duty, you don’t have to wait until the end of the month to find out how you have performed in the last 20 matches. You are told constantly during the match and they you are given a summary of achievements at the end.