As we edge closer to Gamification EU, I was thinking about the lessons I wish I had learned earlier on when I started in Gamification. Keep in mind, at that stage there was not...
There are many tools available to gamification designers to help them with their designs. One of the most useful for me, for reasons I will go into here, is the concept of User Types....
In the last chapter, I briefly touched on reward schedules. The most basic way to define reward schedules is that they are a set of rules that define when a reward (or any kind...
Warning, this is one of my longest blogs ever! Now we know a bit about what games, gamification and game-based solutions are (and are not), it’s time to start to consider some of the...
Gamification is often accused of creating activity rather than engagement. Whilst this can be true, is it a bad thing? First, let’s look at the difference between activity and engagement. Engagement is very hard...
Overjustification Effect Before we get onto Underjustification effect, let’s talk about its inspiration. Many of you will know about The Overjustification effect, first described by Daryl Bem in his work on Self-Perception theory in...
Ok, so it isn’t quite 2018, but near enough! I wanted to present a new graphic for my Layers of Motivation (Found here), with a little bit of explanation about one aspect! For those...
“All you need is autonomy to be happy in work” This is a quote I have heard on more than one occasion in my life as a gamification consultant. I have even had a...
I love multiplayer games. Very little beats the feeling of taking on real people and working with real people in a game. People provide much less predictable challenges than computer driven opponents. One thing that...
A very common question in gamification is “What is the difference between Intrinsic and Extrinsic” when talking about rewards and motivation. Well.. Intrinsic motivation: Personal/internal needs and reasons acting. Relatedness, Autonomy, Mastery and Purpose...
Over Christmas, I started to play Battlefield 1, a game that I was especially looking forward to given my love of the series. I’ve not had as much time to play video games as...
Curiosity is something that always interests me. I have written about it in the past, but was drawn to looking at it again recently. There are several theories about what curiosity is and how...
Here is a little excerpt for the book for you, you know that book that I am still editing but hope to have published in the next 2 weeks…! Whist basing the value of...
Ok, this has been bugging me for years. In Gamification, there are many things you hear again and again. It’s not about games, points are bad, intrinsic motivation is king. There are more, but...
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Welcome to Gamified UK
Gamified UK is my blog all about gamification and a few other things that interest me. My name is Andrzej Marczewski, nice to meet you!
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