Relationships Between HEXAD Types
It’s been a while since I wrote about the HEXAD user types, but the world does not stand still and I keep seeing them turning up in academic papers – which is amazing, so...
Tagged: motivation
10 Things I Wish I Knew About Gamification in 2011
As we edge closer to Gamification EU, I was thinking about the lessons I wish I had learned earlier on when I started in Gamification. Keep in mind, at that stage there was not...
Introduction to Gamification Part 8: User Types
There are many tools available to gamification designers to help them with their designs. One of the most useful for me, for reasons I will go into here, is the concept of User Types....
Introduction to Gamification Part 7: Rewards and Reward Schedules
In the last chapter, I briefly touched on reward schedules. The most basic way to define reward schedules is that they are a set of rules that define when a reward (or any kind...
Introduction to Gamification Part 4: Motivation (R.A.M.P, Maslow, SDT and more)
Warning, this is one of my longest blogs ever! Now we know a bit about what games, gamification and game-based solutions are (and are not), it’s time to start to consider some of the...
Gamification: Is Activity as good as Engagement?
Gamification is often accused of creating activity rather than engagement. Whilst this can be true, is it a bad thing? First, let’s look at the difference between activity and engagement. Engagement is very hard...
Underjustification Effect
Overjustification Effect Before we get onto Underjustification effect, let’s talk about its inspiration. Many of you will know about The Overjustification effect, first described by Daryl Bem in his work on Self-Perception theory in...
The 3 Layers of Motivation 2018 Edition
Ok, so it isn’t quite 2018, but near enough! I wanted to present a new graphic for my Layers of Motivation (Found here), with a little bit of explanation about one aspect! For those...
The Intrinsic Motivation Fallacy
“All you need is autonomy to be happy in work” This is a quote I have heard on more than one occasion in my life as a gamification consultant. I have even had a...
Relatedness in Single Player Experiences
I love multiplayer games. Very little beats the feeling of taking on real people and working with real people in a game. People provide much less predictable challenges than computer driven opponents. One thing that...
What’s the difference between Intrinsic Motivation and Extrinsic Rewards
A very common question in gamification is “What is the difference between Intrinsic and Extrinsic” when talking about rewards and motivation. Well.. Intrinsic motivation: Personal/internal needs and reasons acting. Relatedness, Autonomy, Mastery and Purpose...
Learning From Games: Battlefield 1, RAMP, User Types and Awesome Gaming
Over Christmas, I started to play Battlefield 1, a game that I was especially looking forward to given my love of the series. I’ve not had as much time to play video games as...
Using Boredom and Curiosity to your Advantage
Curiosity is something that always interests me. I have written about it in the past, but was drawn to looking at it again recently. There are several theories about what curiosity is and how...
Value to the User vs Value to You
Here is a little excerpt for the book for you, you know that book that I am still editing but hope to have published in the next 2 weeks…! Whist basing the value of...
Andrzej Marczewski: Voice Over Artist
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