There are some questions I am asked more than others. Today I want to give a slightly longer answer to one of them than usual! The question? “What is your favourite gamification element?”
My usual answer fluctuates between feedback (which covers anything from verbal to full online economies) or progress, which I have written about in the past. Recently though I realised that this was just not enough of an answer anymore.
The truth is, I have no one favourite element, every solution requires something a little bit different. However, there is a sort of process that I go through when designing a solution or strategy. It starts with my core or target (see – it ties in with the title!!). Then I have a few things that help to support that core, then finally something that embraces it all. Let’s start with an image.
