What is Your Least Favorite Gamification Element?

Stuck in a rut What is Your Least Favorite Gamification Element

I often get asked what my favorite gamification element or elements are, but no one ever asks what ones I dislike!

So I thought I would ask you guys the question and offer my own answer.


That’s right, one of the mainstays of gamification, leaderboards are my least favorite element in gamification.

Don’t get me wrong, they have their place and when used well they can be a great asset to a gamified system. The problem is, they are so infrequently used well and normally are there for a “quick fix”. Read More ...

Leaderboards: The Good, The Bad and The Ugly

Leaderboard Leaderboards The Good The Bad and The Ugly

Leaderboards have been a staple of gaming and gamification for as long as both have existed. From Space Invaders, to baseball, to your gamified CRM system – all have had leaderboards in there somewhere.

The reasoning goes “if you are the top, you feel special and if you are at the bottom, you don’t want to be there so are motivated to improve”.

It sounds great, doesn’t it? Instant engagement. DO well, feel special. Do badly, be motivated to do better. In some cases, this is can be the case. In sports, it is a way of knowing where a team is in the league and how many points they need to improve by. In space invaders it was a way to create a more social or even personal challenge in the game, helping to create that “one more go” feeling. If I have one more go, I know I can be better than AAA or myself. Read More ...

Target Gamification – My Top 9 Gamification Elements

Target Gamification V1 Target Gamification 8211 My Top 9 Gamification Elements

There are some questions I am asked more than others. Today I want to give a slightly longer answer to one of them than usual! The question? “What is your favourite gamification element?”

My usual answer fluctuates between feedback (which covers anything from verbal to full online economies) or progress, which I have written about in the past. Recently though I realised that this was just not enough of an answer anymore.

The truth is, I have no one favourite element, every solution requires something a little bit different. However, there is a sort of process that I go through when designing a solution or strategy. It starts with my core or target (see – it ties in with the title!!). Then I have a few things that help to support that core, then finally something that embraces it all. Let’s start with an image. Read More ...

Guest Post: Game Thinking in Business Education

Professorgame Guest Post Game Thinking in Business Education

Another guest post, this time from Roberto Alvarez Bucholska. Leave feedback and show your appreciation – I am sure he would be happy to answer any questions!

Business education may sound very formal and boring to many, but there’s no reason why studying an MBA can’t have engaging and fun learning materials. And that’s what I do at IE Business School Publishing. As a project manager, it is my task to take the learning objectives and make materials that are interactive, engaging, and even fun if possible. The department has created around 300 interactive materials in over 10 years of experience. Read More ...

Non-Competitive Leaderboards

Wearables1K Non Competitive Leaderboards

Leaderboards are evil. They create competition in environments that may not benefit from competition. They make more losers than winners and only engage the top 10 players on the board.  Right? (out of context quotes ahoy!)

Well, yes and no.

In reality it is not quite as simple as that. It all comes down to intent, presentation and interpretation. If the point of your leaderboard is to create unnatural competition between groups of people, then you may find you don’t get the results you expect. Not everyone wants to compete, so if that is your intent you will often find very short lived engagement. As soon as people find they are not in the top ten, you tend to find they lose interest. The competition then revolves around the top players, leaving the rest actually disengaged from the process. Read More ...