Catching the Klout

Andrzej Marczewski

Gamification Consultant with Motivait. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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4 Responses

  1. Klout isn’t perfect by far. One of the issues is it doesn’t tell you how influential you are on a specific topic to a certain connection.

    But what it does do is provide a social proof, no matter how vague. It gives people some weak indication on a person’s influence for them to then make their own judgement based on content, engagement, etc.

    It is a bit like a pretty item in the shop window luring you into the shop. If the shop then does not deliver then you are free to leave, but the item in the window has served its purpose as soon as you step through the door.

  1. October 9, 2011

    […] […]

  2. April 19, 2014

    […] you see this proves the point I was making in Catching the Klout. Chasing numbers is, in many ways, pointless when it comes to social […]

  3. May 2, 2014

    […] you see this proves the point I was making in Catching the Klout. Chasing numbers is, in many ways, pointless when it comes to social […]

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