What the Klout just happened?

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Klout. My friend my enemy and subject of some of my earliest posts. In October last year I wrote a blog called Treating the Klout. In it I discussed the big change they had just made to their algorithm that had given rise to many complaints from the community. Some had dropped massively in score, others jumped up. Well, they’ve done it again.

Yesterday saw then roll out their latest calculation. Now they include many more data points to decide if you are influential or not. In my case they have now decided that I’m not really all that influential compared to my peers after all. In other cases they have given people very large upwards jumps indeed. Hell they even downgraded Justin Beiber.

Now, to me this seems a bit troublesome. As Klout is used more and more to measure and define influence (even making it on to people’s CV’s), surely it needs to be a predictable score. If over night your perceived influence can dramatically change (twice in 12 months), Klout is proving it isn’t.

This may sound like sour grapes, it isn’t. I am sure I will catch up, for me I enjoy the challenge. But, it is me trying to express how dangerous Klout is becoming. Here is an imaginary story, one I doubt is all that for from the truth or the future.

Joe has a klout of 40. His company has started to include klout in certain decisions about who they will use to represent them in the social media world. He gets turned down for the promotion because Jim has a score of 50. Klout makes a change. Suddenly, Joe has a Klout of 56 and Jim has a score of only 53. Over night the landscape of digital influence has shifted with no explanation of how the scores have been altered. Should Jim now lose his promotion because some techy at Klout has decided he is no longer as influential as his peers?

For this kind of measure to be of any use it has to be stable. Klout seems to be going out of its way to prove it isn’t. At least now they tell you what they are measuring. Bring on the gamers!!

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7 Responses

  1. Avatar FelipeBudinich says:

    If your content is good, word of mouth will do the rest. My klout score has remained constant for about 2 years. :-p

  2. Avatar yudashkai says:

    Hahaha, I totally agree. Is the influence of the influencer measurement tool getting too powerful?

    This is pretty much like whenever Google changes its algorithm, people lose MILLIONS.

  1. August 28, 2012

    […] What the Klout just happened? […]

  2. December 31, 2012

    […] What the Klout just happened? […]

  3. April 20, 2014

    […] the score is more stable. Also, their new story view is great! I know Klout have just made some big changes, but I still find that if I don’t tweet for a day, my score […]

  4. May 2, 2014

    […] the score is more stable. Also, their new story view is great! I know Klout have just made some big changes, but I still find that if I don’t tweet for a day, my score […]

  5. June 12, 2014

    […] What the Klout just happened? […]

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Andrzej Marczewski
About Andrzej Marczewski twitter facebook    
Gamification Consultant with Motivait. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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