Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

HP Touchpad – what can the industry learn?

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Hp touchpad 370x229 HP Touchpad 8211 what can the industry learn

Unless you have no interest in technology (then why are you reading this?), you will have seen that HP have given up on the Touchpad and WebOS already. I think it was something like 49 days it lasted, one more than the Microsoft Kin. FHKVPNJZ8Q2H

This has prompted them to instigate a kind of Fire Sale of all Touchpads. In the US they went down to $99, selling out in hours. In the UK, amazingly, several retailers have followed suit, dropping the price to just £89 for the 16GB version and £115 for the 32GB version. This represents a drop of hundreds of pounds (£64 for the 32GB). Again, within hours they had all sold out. The websites of some of these retailers went down almost the minute they announced the price drop (dabs.co.uk for instance). Read More ...

Catching the Klout

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Catching the Klout Catching the Klout

The other day, I made a funny. Mark Schaefer even re-tweeted it to a decent response. Based on his comment about the Social Media metric site, Klout, I suggested that it kind of sounded like an STD.

On reflection, it occurred that this was not so far from the truth. Klout is a bit like a disease, once you have caught the bug it is hard to get rid of.

Klout is very important to Social Media types, it is one of the most trusted metrics available for measuring your influence, importance and success as a social media user. Based on secret squirrel like calculations, you are assigned a score, your Klout. At this moment in time mine is 46, down from 49 a few weeks ago. Read More ...

Reviews – Resetting the Value baseline

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[dc]A[/dc]s a person who runs a games review site, I am extremely fortunate and get to try out not just games, but gaming related hardware. Anyone who has seen my site will know there are quite a few headset reviews as well as reviews of gaming mice.

Just recently though, I have had a slight crisis over how I perceive value. One of the things people often criticise reviewers for, is the lack of connection they have to average buyers. I always thought that I was pretty good at this, but I may have slipped a little! Read More ...

Think old school to promote the new.

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Got a new Social Media project to promote? Try thinking old school!

If you want to tell people about your company’s new Twitter account, don’t just rely on Twitter. You can’t guarantee they are using yet, but your new account may be the perfect excuse they need to start. Same with Facebook, Google+ etc. Just using Social Media to promote Social Media is short sighted.

Posters, emails, snail mail drops, newspaper adverts and word of mouth. They may be old school, but they are often far more effective at getting people to notice something new. Read More ...

Sell yourself with Confidence and a bit of Ego – but leave the arrogance at the door.

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Professional life is all about selling yourself. Every day you need to sell yourself to others to make them believe that you can do the job they are asking of you.

To sell yourself you need to have an ego and you need to be confident. Ego shows you have pride in yourself. Confidence shows you have belief in yourself. If you don’t believe in yourself how will others?

However, confidence and ego are not the same as arrogance.

You are the best at what you do, you are the best person for the job, but there is no need to rub people’s noses in it! Read More ...