Think old school to promote the new.
Got a new Social Media project to promote? Try thinking old school!
If you want to tell people about your company’s new Twitter account, don’t just rely on Twitter. You can’t guarantee they are using yet, but your new account may be the perfect excuse they need to start. Same with Facebook, Google+ etc. Just using Social Media to promote Social Media is short sighted.
Posters, emails, snail mail drops, newspaper adverts and word of mouth. They may be old school, but they are often far more effective at getting people to notice something new.
You can’t engage with people on a platform they are not using!