analytics

Dynamic Narrative Analytics: Turning Player Data Into a Playable Story

by
Dna2 Dynamic Narrative Analytics Turning Player Data Into a Playable Story

One of the greatest lies we’ve told ourselves in gamification (and business in general) is that numbers speak for themselves. They don’t.

Numbers sit there, mute and smug, like a cat perched on a bookshelf—daring you to make sense of them. And like a cat, they’ll let you project whatever meaning you want onto them… until you get scratched.

That’s where Dynamic Narrative Analytics (DNA) comes in.

This isn’t about algorithms. It’s not about drowning in dashboards. It’s about recognising that every dataset tells a story—and if you don’t write the story, someone else will (probably in PowerPoint, with clip art). Read More ...

Dynamic Narrative Analytics: The DNA of Data

by
File 000000000830620a8bb8d3e59e12a5d3 Dynamic Narrative Analytics The DNA of Data

Over the years, I’ve looked at a lot of numbers. Far too many really. Like many of us, I’ve struggled to keep my head above the surface of massive pools of data, desperately trying to understand what the floating numbers are trying to tell me. Excel straining, my sense of self dissolving, the what is often staring me in the face, but what I’m missing is the so what?

The fundamental challenge of the modern workplace is that data, in its raw form, is mute. A number on a screen has no context, no history, and no motivation. Yet we project onto it the weight of being an “answer.” We present these silent numbers in meetings and expect them to drive brilliant decisions, but they often fall flat, creating more confusion than clarity. Read More ...