Another 6 months – another set of Apple tech announcements and pending products. Bigger phones, better software and a Watch (which I will probably speak about soon enough around what this could mean to personal gamification!).
They also gave every iTunes user a gift.
How awesome is that! Well, as it turns out not very. Apple pushed the new U2 album into everyone’s iTunes account forgetting a couple of really important things about people.
- They like to have a choice.
- They like to have things that are relevant to them.
As nice as they thought they were being, they were actually breaking the trust of their customers – pushing content on them without asking if it was ok first.
