Over the last few months I have seen more and more people in gamification changing their messaging. Rather than speaking about gamification, they have started to speak about loyalty.
It makes sense, with gamification you are trying to guide people and engage them with your products, services or whatever – it does seem to follow that you would be aiming for their loyalty as well. However, I see an issue here and it may just be a definition thing, but it still got me thinking.
I have spoken about loyalty a few times and it always comes across to me that it can be looked at as: