I am pretty excited about this one.
Gamification User Types
When I created my gamification User Types definitions, it was with a mind to help people consider who is going to be in their gamified systems and what may motivate them. I started with the intrinsic motivation RAMP I keep talking about, Relatedness, Autonomy, Mastery and Purpose. From this I created the Socialiser, Free Spirit, Achiever and Philanthropist user types. That covered the who and the what – who the user may be and what it is that may motivate them. One of the things it didn’t cover was why. Why would people engage in this way and god forbid, why would they find it fun?