Treating the Klout

Klout Treating the Klout

Just recently, Klout changed something in their scoring algorithm. This something changed quite a few people’s scores. Some for the better and some for the worse.

Now you see this proves the point I was making in Catching the Klout. Chasing numbers is, in many ways, pointless when it comes to social networking.

Using arbitrary numbers to check what kind of influence or engagement you have, can only be a small part of the over all picture. This is especially true when the numbers can be affected on the whim of developers at Klout. Read More ...

Catching the Klout

Catching the Klout Catching the Klout

The other day, I made a funny. Mark Schaefer even re-tweeted it to a decent response. Based on his comment about the Social Media metric site, Klout, I suggested that it kind of sounded like an STD.

On reflection, it occurred that this was not so far from the truth. Klout is a bit like a disease, once you have caught the bug it is hard to get rid of.

Klout is very important to Social Media types, it is one of the most trusted metrics available for measuring your influence, importance and success as a social media user. Based on secret squirrel like calculations, you are assigned a score, your Klout. At this moment in time mine is 46, down from 49 a few weeks ago. Read More ...