A while back I started to introduce my alternative catch-all to Gamification, that is Game Thinking.
Game Thinking takes four common components of game like or games based solutions and puts them under a single banner. Those are Playful Design / Game inspired design, Serious Games, Games and Gamification / Motivational Design (more on that another day). I was asked recently under what circumstances each would be most appropriate, so I hit powerpoint and made the following matrix thingy!
This is very similar to the Thin Layer vs Deep Level gamification model I presented a while ago – though slightly contradictory on the length of gamification engagement, so forgive that one!